MULTICULTURAL
MARKETING PLAYBOOK
EDITORIAL DESIGN
A Roadmap to growth is a playbook for marketing to a multicultural nation. A culmination of research and best pracices to follow, this document was supposed to serve as a handy guide for marketing across the company. The biggest challange was keeping the plethora of numbers, research, and heavy information digestable and browsable.
Cient: Penguin Random House
Year: 2021
Creative Director: Sarah Graves
