BRANDING | BOOK COVER DESIGN
A Book Cover design system for Kahani Books, a publication
house catering to stories of women, by women. The challenge
was to design a series of book covers in order to build two
distinct, systems, one for fiction, and one for non-fiction
books by the publication house.
While Kahani means stories in Hindi, the logotype is a
swashed ‘k’, derived from strokes of a writing tool that
scribbles and draws raw, honest letters that form
honest stories.The alternate logos are for varied uses.
This project was done as part of a branding course at the Maryland Institute College of Art.Course Instructors: Abbott Miller and Andrew Walter
Swash heavy, hand—lettered, with a heavy influence of a hand-held
instrument being used, as if while writing the story itself; paired with a
humanist serif that compliments the logotype.
Hand—lettered in a style distinct than the fictional covers, the addition of serif letterforms
on top of calligraphic impressions adds a tone of more grounding for the non—fictional covers,
that are also overlayed with swashes, staying true to the Kahani identity.