#FakeSchool is an imaginary Art School based in a dystopian era where the
pursuit of Fakery is commended, confusion and hatred are propagated,
and the society operates at the mercy of Fake News! #FakeSchool works on
this ideology of keeping up with this heated system, trains the next
generation of fake news proprietors, and is now accepting applications.
For building an identity system for the school, I developed a reverse
stress display typeface that impregnates a sharp, aggressive, and powerful
feeling to the branding.
This project was done as part of Design Studio at the Maryland Institute College of Art. Course Instructors: Ellen Lupton and Jason Gottlieb.