CRAFTING RESILIENCE

IDENTITY AND PROGRAMME DESIGN

Crafting Resilience is a series of virtual programmes exploring
how craft can cultivate strength and sustainability, in the face
of adverse conditions. Organised by the Center for Craft in
partnership with the university of Asherville.

The Graphic identity of the program builds on the idea of Grit and Grid—
that craft roots from. The logotype shifts in its own grid, symbolising grit,
change, and adaptability. The identity is designed keeping in mind the
existing Center for Craft brand and colours.

Client: Center for Craft
Date: February 2021